NewBuyer's Rating System

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Articles, Web Pages and Content Screening Methodology 

Most of the items listed in NewBuyer’s Buying Guides receive an overall evaluation of:

Excellent

          OR

Very Good

Only sites that have been carefully screened are considered for evaluation. Sites that are most likely to be eliminated through the screening process are those that are: 

• Primarily commercial 
• Based on minimal research 
• Lacking sufficient content on the topic

The Overall Evaluation

Even after a site has passed through the screening, it is not necessarily listed in a NewBuyer Buying Guide. Only a small percentage of the sites that are evaluated are listed. Currently, fewer than one out of fifty resources pass the screening and rating methodology to make it into a NewBuyer buying guide.

Evaluation Criteria

The overall evaluation is based on six criteria:

• Objectivity -- A sales pitch masked as information, data, advice or guidance is our primary filter. The increasing impact of commerce on content makes it harder for buyers to find helpful, objective information. Enter NewBuyer.

• Relevance -- Relevance to helping buyers answer the four key buying questions.

• Completeness -- The more (relevant) detail, the better.

• Authority -- The credentials of both the sponsoring organization and the individual authors of the information presented.

• Currentness -- While certain buying information is timeless, many items need to stay current to help buyers.

• Ease of Use -- The accessibility of material, ease of navigation, page layout, working links and acceptable loading time.

Evaluation Team

The rating team is made up of a network of researchers and contributors with training in the use of the NewBuyer evaluation method.

Ratings Background

NewBuyer evaluates articles, web pages and content that present substantial data or information about purchase decisions on high-impact, emotional, and potentially life-changing products and services. 

Auto, home and baby product buyers use our buying guides as a high-quality entry point to the Internet. These buyers look to NewBuyer as a trusted, objective advisor for guidance while answering key buying questions. 

NewBuyer's rating system stems from these key tenets: 

1. Maintain a strict focus on the four key buying questions for purchase decisions on high-impact, emotional, and potentially life-changing products and services. 
2. Reference only the highest value Internet content. Fewer than one out of fifty resources pass the screening and rating methodology to make it into a NewBuyer buying guide. 
3. Remain aggressively objective, preventing content influence by commercial entities. NewBuyer receives no compensation for the links and ratings that appear in the buying guides. NewBuyer does not participate in affiliate programs or offer paid placement of content.
4. Link directly to the most useful information (page-level linking) vs. pointing consumers to top-level web sites (site-level linking.) 
5. Appear in an easy-to-use guide format.

Please read the terms and conditions carefully before using this Web site or any of our other Web sites.

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