Background
NewBuyer.com LLC is a privately held company
based in Southbury, Connecticut. Started in 1998, we help tens of thousands of
consumers, monthly, in their quest to shop effectively.
What We Do
NewBuyer screens and rates Internet-based
buying information and resources to help shoppers make confident, well informed
buying decisions.
Auto, home and baby product buyers use our
buying guides as a high-quality entry point to the Internet. These buyers
look to NewBuyer as a trusted, objective advisor for guidance while
answering key buying questions.

NewBuyer's Key Tenets
- Maintain a strict focus on the four key
buying questions for purchase decisions on high-impact, emotional, and
potentially life-changing products and services.
- Reference
only the highest value Internet content. Fewer than one out of fifty
resources pass the screening and rating methodology to make it into a
NewBuyer buying guide.
- Remain aggressively objective,
preventing content influence by commercial entities. NewBuyer receives
no compensation for the links and ratings that appear in the buying
guides. NewBuyer does not participate in affiliate programs or offer
paid placement of content.
- Link directly to the most useful
information (page-level linking) vs. pointing consumers to top-level
web sites (site-level linking.)
- Appear in an easy-to-use guide format.